Enhancements to the industry leading user interface
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The new CMS400.NET Workarea combines overlapping marketing, site growth and development and content authoring and management to provide the most comprehensive, intuitive whole site management interface on the market.
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Activity Streams and Micro-messaging
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The social messaging found on popular networking sites like Twitter and Facebook offers near instantaneous communication across the globe. Status updates, microblogs and activity of users has become the de facto standard for sharing information quickly and your Web sites need to be taking advantage of it. Adding social messaging to your Web site makes it possible to have in-context conversation around your organization and offers a clear path of communication.
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Multivariate Testing
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Launch campaigns with multiple landing pages and determine which one works best with Ektron multivariate testing. Leverage widget-based PageBuilder technology to automate the process and maximize your results, fast!.
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Analytics
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Optimize your site experience by having best-of breed traffic analytics and content management in the same place: in the CMS400.NET Workarea. Leverage content management in direct response to traffic analysis efficiently and effectively.
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Calendars
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With multiple display options, intuitive editing and mashup capability, the CMS400.NET calendar integrates into Web sites seamlessly, adding powerful marketing, scheduling and event tools to public Web sites and Enterprise 2.0 intranets.
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eSync
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Prior to eSync, deploying or updating a Web site was a complex, risky process of moving data, templates and code from the development environment to production servers. eSync revolutionizes the process, providing whole site synchronization with the click of a mouse. Now, you are able to move only the changes you want to move, from a single piece of content to an entire Web site, making updates efficient and eliminating site downtime.
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PageBuilder
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Ektron CMS400.NET PageBuilder is a natural evolution of the WYSIWYG editor and gives your marketing team the ability to build pages and add functionality on the fly, in a non-technical manner. It refines the roles that each member of your Web team plays, empowering non-technical users and maximizing the strengths of their positions.
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InContext Editing
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Content authors and subject matter experts can now edit their content directly on the page with InContext Editing. They are able to instantly see how their additions and edits fit within the context of the page they are on without losing the most important word processing functionality they need, including formatting and spell checking.
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Advanced URL Aliasing
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SEO is critical to the success of Professional and Enterprise deployments, and CMS400.NET brings advanced URL aliasing to the table. The more descriptive, human readable addresses that v8.0 auto-generates translate into more returns for your site’s pages by search engines. Taking advantage of CMS400.NET’s taxonomy, the new URL aliasing is able to auto-create site aliases that are not only human readable, but also have real relevance with names that are based off of the taxonomic structure (or folder structure).
 
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Personalization
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Version 8.0 of Ektron CMS400.NET gives you the tools to let visitors personalize their experience on your site, bringing relevant information to their fingertips. By letting them add widgets, applications and feeds to the Web site, CMS400.NET provides a framework for developers to build true, personalized portals on and integrate it into your entire system.
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eCommerce
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No matter what kind of sales you need to support, Ektron eCommerce brings you all of the functionality you need, giving you an entire toolset for building out the online marketplace you want.
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Search Engine Optimization
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Ektron CMS400.NET offers a wide array of tools to ensure your Web site is optimized for search engines and that your Web pages climb to the top of the ranks. Provide SEO intelligence to your content authors by providing detailed information about the optimization of the pages they are building and maintaining. Ensure W3C compliance, all metadata and alt tags are specified and complete keyword density analysis.
 
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Content Tagging
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Similar to groups and users on a corporate social networking Web site, everything on your Web site can be tagged with keywords and phrases including HTML content, documents, photos multimedia and blogs. Content tagging allows site visitors to tag content in ways that makes sense to them and find content that matters most to them, quicker and more efficiently.
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Multi-Site
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With version 8.0, Ektron offers a complete toolset to truly support a scalable multi-site environment. Businesses and organizations that use URL aliasing can take advantage of this advanced SEO tool to direct traffic to all of their sites, and eSync makes it possible for all of the Web sites to be up-to-date with each other and any new functionality or content that is deployed.
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SEO Site Checker
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Ektron's new SEO Site Checker utility ensures that all of your Web pages are optimized for search engines by providing your intelligent information about your page including metadata, compliance, page ranking and a revolutionary keyword density analysis report. In conjunction with Ektron CMS400.NET, anyone can build and maintain sites fully optimized for searchrankings.
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